What this feature does and when to use it?
Job Campaign Analytics in Recruit CRM helps you track and measure the performance of job advertisements across different job boards. It provides insights into campaign reach, visitor engagement, applicant activity, conversion rates, and advertising costs, helping agencies identify the best-performing recruitment channels and optimize hiring strategies.
This feature is especially useful when you want to:
Monitor active job advertising campaigns
Compare performance across multiple job boards
Track applicant and visitor traffic
Measure campaign effectiveness using conversion data
Make data-driven recruitment advertising decisions
Click here to learn how to advertise your jobs through Recruit CRM's Job Marketplace
Click here to learn how to bring your job board contracts to Recruit CRM
Click here to learn how to add your LinkedIn contract to your job advertising subscription
Tracking the job campaigns ↗️
Once your job has been advertised through Recruit CRM’s Job Advertising feature, you can track campaign performance from two different locations.
Track analytics from the Job Details page
Open the relevant job record. Navigate to the Job Campaigns tab.
Locate the campaign you want to analyze. Click on the Analytics button.
Track analytics from Admin Settings
Navigate to Admin Settings > Job Advertising > Go to the All Campaigns tab.
Select the required campaign.
Click on Analytics.
You can sort your ads based on 'Active Campaigns' or 'Drafts'. You also have the ability to sort them based on the 'Created On', 'Start Date', 'End Date', 'Total Cost', 'Visitors', and 'Applicants', and apply different filters.
Understanding the Analytics dashboard 📊
Click on the Analytics button to open the analytics dashboard, where you can view detailed insights and metrics related to your job advertisements.
Total Cost | Displays the total expense incurred for posting the job. |
Active Channels | Shows the number of job boards where the campaign is currently active compared to the total number of boards where the job has been posted. |
Days Active | Displays the total number of days the job post will remain active. |
Visitors | Shows the number of individuals who have viewed your job post. |
Applicants | Displays the number of applicants who applied to the job. |
Conversion Ratio | This ratio is calculated using the formula: (Number of Applicants / Number of Visitors) x 100. It indicates the percentage of visitors who applied for the job. |
In addition to campaign metrics, Recruit CRM also provides graphical reports to help recruiters better understand campaign performance over time.
You can have a graphical analysis of visitor and applicant traffic, segmented by the different channels where your job is posted and over various time ranges.
Additionally, the dashboard provides an overview of the top sources of your applicants, giving you valuable insights into where your candidates are coming from.
Additionally, you can export the analytics data in CSV format directly from the Analytics dashboard. This allows you to download detailed tabular reports containing metrics such as visitors, applicants, and conversion ratios across different job boards and time ranges.
It's important to note that the Visitor count data is auto-updated every 24 hours at 00:30 GMT.
To pull the latest numbers at any time during the day, you need to click the 'Refresh Data' button and this will update the numbers to reflect the most current data.
FAQs
Can I track campaigns across multiple job boards?
Can I track campaigns across multiple job boards?
Yes. Recruit CRM allows you to monitor job advertising performance across all supported job boards where your jobs are published.
Why are analytics numbers not updated instantly?
Why are analytics numbers not updated instantly?
Visitor data is automatically refreshed every 24 hours. However, you can manually update the data anytime using the Refresh Data button.
Conclusion:
Job Campaign Analytics in Recruit CRM helps you make more informed recruitment advertising decisions.
By regularly reviewing these insights, agencies can optimize recruitment marketing strategies, improve advertising ROI, and focus on the job boards that generate the strongest hiring results.