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Track the Source of Applicants from Multiple Platforms Using the Job Application URL/Talent Pool Page (New UI)

This article will tell you how you can track the source of your applicants who apply through the Job Application URL/Talent Pool Page that you share!

Written by Dia Shukla

What this feature does and when to use it?

This feature allows you to track where candidates are applying from when they use a Recruit CRM Job Application form or Talent Pool Page. By adding a simple source parameter to the URL before sharing it on external platforms, Recruit CRM automatically captures that source and stores it in the candidate's Source field when they apply.

This makes it easy to identify which platforms and channels are driving applications, helping you measure the effectiveness of your recruitment efforts and make better sourcing decisions.

Use this feature when:

• You share Recruit CRM job application links on platforms such as LinkedIn, job boards, social media, or other external websites.

• You want to track which platforms generate the most candidate applications.

• You need to filter and report on candidates based on where they applied from.

• You manage a talent pool page and want to measure the performance of different traffic sources and sharing channels.


Track Candidate Sources Using a Job Application URL


You can track where candidates are applying from by adding a source parameter to your job application URL before sharing it on external platforms.

For example, if you want to track candidates applying through LinkedIn, you can modify the job application URL to capture LinkedIn as the source.

Follow these steps:

  1. Open the job you want to share in Recruit CRM and copy the Job Application URL.

  2. Add ?source=LinkedIn to the end of the URL.

Example:

Original URL: https://jobs.yourcompany.com/job/software-engineer

Modified URL: https://jobs.yourcompany.com/job/software-engineer?source=LinkedIn

3. Share the modified URL on LinkedIn along with your job post.

4. When a candidate applies through this link, Recruit CRM automatically records LinkedIn in the candidate's Source field.


You can use the same approach for any platform by replacing the value after source= with the desired source name.

Examples:

?source=Facebook

?source=Indeed

?source=Website

?source=Referral

?source=Twitter

Once applications start coming in, you can use Advanced Search in Recruit CRM to filter candidates by the Source field and analyze which platforms are generating the most applications.

📌 Please Note


The parameter must use the word source in lowercase. For example, use ?source=LinkedIn and not ?Source=LinkedIn.


Track Candidate Sources Using a Talent Pool Page URL


If you want to track the source of candidates who join your database through a Talent Pool Page, you can use the same source-tracking method described above. Follow the steps below to add a source parameter to your Talent Pool Page URL before sharing it.

1. Navigate to Admin Settings and open the Talent Pool Page Settings, next click on the 'Integrate Talent Pool' tab and copy the Talent Pool Page Link.

2. Append the appropriate source parameter to the URL before sharing it.

Example:

https://jobs.yourcompany.com/talent-pool?source=LinkedIn

3. Share the modified URL on the desired platform.

Candidates who submit their profiles through the modified Talent Pool Page URL will have the specified source captured automatically in Recruit CRM.


Troubleshooting


Problem: The Source field is not showing the expected platform name for new candidates.

Likely cause: The URL parameter was not added correctly or source is not in lowercase.

What to check:
Confirm the URL contains ?source= followed by the platform name and verify that source is written exactly in lowercase (not Source or SOURCE).

Resolution:

Correct the URL to use ?source=PlatformName with source in lowercase, then reshare the updated link.


FAQs


Do I need separate URLs for each platform?

Yes. To distinguish between platforms, create a unique URL for each one by changing the value after ?source= and then share that specific link on that platform.

Will this update the Source field for candidates who already applied?

No. The Source parameter only applies to candidates who apply after you start using the modified URL. It does not retroactively update existing candidates.

Where can I see and use the Source information?

You can view the Source field on candidate records and use the Source field in Advanced Search to filter and track applications from a specific platform.

Conclusion:

Source tracking helps you understand where your candidates are coming from by capturing the platform or channel used to access your job application or Talent Pool links. By simply adding a source parameter to the URL before sharing it, you can accurately track candidate origins, measure the effectiveness of different sourcing channels, and use Recruit CRM's filtering and reporting capabilities to make more informed recruitment decisions.

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