How do you measure the effectiveness of an email sequence?
In this article, we'll take a look at the key statistics used to evaluate the performance of an email sequence and how they are calculated.
1. Total Enrollment- This refers to the total number of prospects who have been enrolled in the email sequence/step.
This number also indicates all the prospects who have been added to the sequence/step, even if they were manually or automatically removed at a later stage.
2. Opened rate- The percentage of emails that were opened within a sequence/step by the prospects in the sequence.
3. Reply Rate- The percentage of emails that received a reply from the prospect in the sequence/step.
4. Unsubscribe Rate- This is the percentage of prospects who unsubscribed from the email sequence.
Hope this helps :)