✨ What this feature does and when to use it
SEO (Search Engine Optimization) helps search engines like Google understand your website content and display it to people searching for relevant information.
Recruit Craft allows you to configure SEO settings for individual website pages as well as Career Pages. These settings control how your pages appear in search engine results and when they are shared on social platforms.
Using the SEO settings panel, you can configure:
• Route (URL path)
• Page Title
• Page Description
• Metadata
• Thumbnail Image
These settings help improve discoverability, create a better user experience, and increase the chances of attracting relevant candidates and clients to your website.
Use this feature when:
• You want your website or Career Page to rank better on search engines
• You are creating a new website and want to optimize it from the beginning
• You want pages shared on social platforms to display professional titles, descriptions, and images
• You need different SEO settings for different pages on your website
• You want candidates and clients to easily understand what a page is about before clicking it
🤔 What is SEO and why is it important?
SEO stands for Search Engine Optimization.
It is the process of helping search engines understand your website content so that your pages can appear in relevant search results.
Good SEO can help:
• Increase website visibility
• Attract more candidates and clients
• Improve click-through rates from search engines
• Create more professional page previews when links are shared
For example, if someone searches for "Recruitment jobs in London," well-configured SEO settings can help your Careers Page or Job Page appear higher in search results.
📋 Configure SEO Settings for a Website Page
Follow these steps to configure SEO settings for a website page:
Open your website project in Recruit Craft and navigate to the Pages section in the left sidebar.
Click the three dots (⋮) next to the page that you want to configure the SEO settings for, and select SEO Settings, and the SEO Settings panel will open.
Fill in the required SEO fields:
• Route• Page Title
• Page Description
• Metadata
• Thumbnail Image
Review all details carefully and ensure they accurately describe the page.
Click Save to apply the SEO settings.
The updated information will be used for search engines and social sharing previews.
Click here to know more about what to configure in the SEO Settings
Click here to know more about what to configure in the SEO Settings
The SEO Settings panel contains the following fields:
1. Route (URL Path)
The Route determines the page URL and forms part of the link visitors use to access the page.
Example:
Website URL: https://yourcompany.com
Route: about-us
Final URL: https://yourcompany.com/about-us
A clear and descriptive route helps both users and search engines understand what the page is about.
Best practices:
• Use descriptive words
• Keep URLs short and readable
• Use lowercase letters
• Separate words with hyphens
📌 Important:
• Duplicate page URLs are not allowed
• Routes only support lowercase letters, numbers, and hyphens
2. Page Title
The Page Title is the main title associated with the page. It appears in browser tabs and is commonly used as the clickable headline in search engine results.
A good page title helps search engines understand the page content and helps users decide whether to visit the page.
Example: Recruitment Jobs in London | ABC Recruitment
Best practices:
• Clearly describe the page
• Include relevant keywords
• Keep it concise and easy to understand
3. Page Description
The Page Description provides a short summary of the page content. Search engines often display this text below the page title in search results.
A well-written description gives visitors a preview of what they can expect on the page and can encourage more clicks.
Example: Explore the latest recruitment and staffing opportunities in London. Apply directly through ABC Recruitment.
Best practices:
• Summarize the page clearly
• Include relevant keywords naturally
• Encourage users to click
4. Metadata
Metadata provides additional information about the page that helps search engines better understand and categorize its content.
While metadata is not always directly visible to visitors, it can improve how search engines interpret and index your pages.
Use metadata to provide additional context about the page and its purpose.
5. Thumbnail Image
The Thumbnail Image is used when the page is shared on social platforms or appears in supported link previews. A relevant thumbnail helps create a more professional appearance and can increase engagement when the page is shared.
Examples:
• LinkedIn posts
• Facebook shares
• Messaging apps
Use a high-quality image that represents the page content and aligns with your branding.
📋 Configure SEO Settings for a Career Page
SEO settings for Career Pages follow the same process as website pages.
To update SEO settings for a Career Page:
Open your Career Page project.
Locate the page you want to update.
Open SEO Settings by clicking the three dots (⋮) next to the page that you want to configure the SEO settings for.
Configure the Route, Page Title, Page Description, Metadata, and Thumbnail Image.
Save your changes.
The SEO settings will be applied to the Career Page in the same way as standard website pages.
⚠️ Important Notes
• SEO settings are configured separately for each page
• Duplicate page URLs are not allowed
• Routes only support lowercase letters, numbers, and hyphens
• Website pages and Career Pages follow the same SEO configuration process
• SEO changes may take time to appear in search engine results
• If you change the URL of a published page, Recruit Craft will display a warning because existing links may break
❓ FAQs
Do I need to configure SEO settings for every page?
Do I need to configure SEO settings for every page?
No, but it is recommended for important pages such as Home, Careers, Jobs, About Us, and other key landing pages.
Can different pages have different SEO settings?
Can different pages have different SEO settings?
Yes. SEO settings are configured individually for each page.
What happens if two pages use the same route?
What happens if two pages use the same route?
Recruit Craft does not allow duplicate page URLs. Each page must have a unique route.
Will SEO changes appear immediately on Google?
Will SEO changes appear immediately on Google?
No. Search engines may take some time to crawl and update their search results.
Do Career Pages use the same SEO settings?
Do Career Pages use the same SEO settings?
Yes. Career Pages follow the same SEO configuration process and support the same SEO fields as website pages.
SEO settings help improve how your website and Career Pages appear in search engines and social sharing previews. By configuring clear routes, titles, descriptions, metadata, and thumbnail images for each page, you can make your content easier to discover and create a more professional experience for candidates and clients.