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US A2P 10DLC Registration & SMS Consent Configuration

This guide explains how to collect SMS consent in Recruit CRM for US-based texting and how to configure it inside Recruit CRM.

Written by Sanjana Panigrahi

US carriers require clear, intentional consent before you can send text messages. If you’re sending SMS to US numbers through Recruit CRM (powered by Twilio), you must complete A2P 10DLC registration and comply with carrier consent rules; otherwise, your campaigns may be rejected, delayed, or suspended to prevent spam and protect consumers.

Why A2P 10DLC Registration Is Required

US carriers regulate application-to-person (A2P) messaging under the 10DLC framework. Any business sending SMS messages for recruitment communication must:

  • Register their messaging campaign

  • Clearly describe how consent is collected

  • Provide compliant consent language

  • Ensure users actively opt in before receiving messages

Recruit CRM supports compliant consent collection, but it must be properly configured before submitting your registration form.

Why Consent Is Required Under A2P 10DLC

Consent means a clear, affirmative action by the recipient indicating they agree to receive SMS messages from your company for a stated purpose.

To prevent rejection, Recruit CRM requires clients to configure compliant consent before submitting A2P registration details.

Required Disclosures in Consent Language

  • Your company name

  • Purpose of messaging (recruitment / hiring communication)

  • cross mark Don’t include your own name/ any brand’s name)

  • Purpose of messaging (recruitment / hiring communication)

  • That messages may be automated

  • That messages are sent using Recruit CRM

  • Message frequency (or “Message frequency may vary”)

  • “Message and data rates may apply”

  • Opt-out instructions (Reply STOP)

  • Help instructions (Reply HELP)

  • Links to:
    ​Recruit CRM SMS Terms of Service

    Recruit CRM Privacy Policy
    ​

Why Recruit CRM Legal Links Must Be Included

Because SMS messages are sent through Recruit CRM, carriers require that recipients are shown:

Approved Methods and ways to Collect SMS Consent

Recruit CRM supports two compliant methods for collecting consent from candidates.

1. Email-Based Consent

With email-based consent:

  • The candidate receives an email requesting confirmation.

  • The user must actively click to accept SMS communication.

  • Consent is recorded before any SMS is sent.

This method provides strong audit documentation and is recommended where possible.

How to Configure Email Consent:

  1. Navigate to Admin Settings and Open SMS Opt-in Settings

  2. Click on pencil icon to Edit and enter your approved SMS consent text and click save.

  3. Ensure that the consent text includes all required regulatory disclosures.

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​Example Consent Text

​By agreeing, you consent to receive automated SMS messages from {{Company Name}} related to recruitment and hiring communication. Messages are sent using Recruit CRM. Message frequency may vary. Message and data rates may apply. You can reply STOP to opt out at any time or HELP for assistance. Recruit CRM’s SMS Terms of Service are available at Terms of service | Recruit CRM and Privacy Policy can be found at Privacy policy | Recruit CRM.
​

Replace {{Company Name}} with your company’s name.

Please Note: You can adjust the text to match your brand’s tone, but all required disclosures must stay included. Also, make sure to include Recruit CRM’s Terms & Conditions and Privacy Policy links exactly as shown in the example.

Click here to know how to obtain email based consent

2. Web Form / Checkbox Consent

You can also collect consent through:

  • Job Application Forms

  • Talent Pool Forms

  • Profile Update Request Forms

For this method to be compliant:

  • The SMS consent checkbox must be unchecked by default

  • The user must manually select the checkbox

  • The consent wording must be clearly visible

  • Consent must be recorded only after form submission
    ​

To Enable SMS Consent in Forms

Go to Admin Settings → Job Application Form (you can also configure Talent Pool or Profile Update Request Forms; here we’re using Job Application Form as an example).
​

Scroll to the bottom, enable the SMS Consent checkbox, click the pencil icon to add your compliant checkbox consent text and save.
​

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Example Checkbox consent text

By agreeing, you consent to receive automated SMS messages from {{Company Name}} related to recruitment and hiring communication. Messages are sent using Recruit CRM. Message frequency may vary. Message and data rates may apply. You can reply STOP to opt out at any time or HELP for assistance. Recruit CRM’s SMS Terms of Service are available at Terms of service | Recruit CRM and Privacy Policy can be found at Privacy policy | Recruit CRM.
​

The consent text configured in your account must exactly match the wording submitted in the A2P registration form.


Updating SMS Terms

In addition to SMS consent text, you must configure SMS Terms within Recruit CRM.
​

To update SMS Terms Consent text:
​
Go to Admin Settings → Job Application Form then locate SMS Terms and enter your compliant SMS Terms content and click Save.
​

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Example SMS Terms text

SMS Terms – {{Company Name}}

By providing your phone number and opting in, you agree to receive SMS messages from {{Company Name}} related to recruitment and hiring opportunities. These messages may include job alerts, interview scheduling, application updates, and other employment-related communication.

Messages may be sent using automated technology through our recruitment platform, Recruit CRM.

Message Frequency: Message frequency may vary depending on your application activity and communication needs.

Message & Data Rates: Message and data rates may apply based on your mobile carrier plan.

How We Use Your Information: Your phone number will be used solely for recruitment-related communication. We do not sell or share your mobile number with third parties for marketing purposes.

Opt-Out Instructions: You can opt out at any time by replying STOP to any message. After opting out, you will no longer receive SMS messages from us.

Help Instructions: Reply HELP for assistance.

Contact Information:

{{Company Name}}

{{Support Email or Phone Number}}

Messaging services are provided through Recruit CRM. Recruit CRM’s SMS Terms of Service are available at Terms of service | Recruit CRM and Privacy Policy can be found at Privacy policy | Recruit CRM.

Your SMS Terms must include:

  • Description of the messaging term (recruitment communication)

  • Types of messages candidates will receive

  • Message frequency disclosure

  • “Message and data rates may apply” statement

  • Instructions to reply STOP to opt out

  • Instructions to reply HELP for assistance

  • Your company contact information

  • Confirmation that user data will not be sold

Click here to know how to obtain consent through external pages

Branding & Form Visibility Requirements

When collecting SMS consent via forms:

  • Your company name must be clearly displayed

  • Your company logo should appear on the form

  • The form URL should reflect your company name where possible

Carriers review these details to verify that consent is being collected by a legitimate business entity.

Consent via Sms (Not Recommended for US Campaigns)

SMS Keyword Opt-In will be deprecated soon, as guided by Twilio.
​

Please Note: Collecting consent via SMS (for example, asking users via SMS to reply START) is no longer considered compliant. This method should not be used.

You must collect SMS consent using:

  • Email-based consent

  • Web form / checkbox consent

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Completing the A2P Registration Google Form

The A2P 10DLC Registration Google Form is a compliance form that collects your business and consent details for US texting approval.

This form is required for submitting your SMS campaign for carrier review under A2P 10DLC regulations. You need to submit your: Business Details, Authorised Person details, Address Details, Brand Details and Consent RElated details in the form.

​​Campaigns are reviewed based on the information submitted in this form. If the details are incomplete or inconsistent, the campaign may be rejected.
​

How to fill the Consent Details in the Google form

After completing all consent configuration inside the product, you must fill the A2P 10DLC registration Google Form.

Within the Google Form:

  • You must provide the exact consent text configured in your account

  • The text submitted must match what is live in your Recruit CRM settings

  • A dedicated section in the form requires consent-related information

  • Only compliant and fully configured text should be submitted

Registration should only be completed after product configuration is finalized.

✔ Step 1 — Confirm Product Configuration First

Before you fill out the registration form, make sure that:

☑ Consent collected via email or form
☑ Checkbox unchecked by default
☑ Required disclosures included
☑ Recruit CRM legal links present
☑ Consent text identical everywhere
☑ SMS Terms page includes required disclosures

Only after verifying all of the above should you proceed to fill the registration form.

✔ Step 2 — Provide Required Form Inputs

In the registration form, you must provide the following:


1. Talent Pool Form URL

  • Paste the updated and fully compliant URL for your talent pool form.

2. Exact Email Opt-In Consent Text

  • Paste the exact consent text you will use in email-based consent.

  • This text must include all required disclosures (company name, purpose, message frequency, data rates, STOP/HELP, Recruit CRM terms & privacy links).

3. Privacy Policy Link (If Available)

  • Provide the URL to your privacy policy (not a generic homepage).

4. Terms of Service Link (If Available)

  • Provide the URL to your terms of service.

5. Confirmation That Text Is Compliant

  • Explicitly confirm in the form that the text you shared is compliant with SMS consent requirements and is already configured in the product.

Google Form: Twilio A2P Messaging Registration


Here’s a detailed video to walk you through the process:
​

Common Reasons for Campaign Rejection

Campaigns are frequently rejected due to:

  • Inconsistent consent wording

  • Missing required disclosures

  • Pre-selected checkboxes

  • Missing SMS Terms

  • Submitting the form before configuring consent

  • Submitting Incorrect Business Details

Review your configuration carefully before submission to avoid delays.

⚠️ Legal Risk & Penalties for Non-Compliance

It’s important to understand that failure to follow SMS consent requirements is not just a product issue; it carries real legal and financial risk.

📌 US Legal Risk — Consumer Protection Act (TCPA)

Under US federal law (the TCPA), text messages sent without proper consent are treated as unsolicited communications and can lead to substantial fines:
​

✔ Federal penalties can range from $500 to $1,500 per violation (per message) when consent is missing or invalid.
​

✔ Individual recipients can pursue private legal actions including class action lawsuits that may result in significant costs, often adding up into the tens or hundreds of thousands of dollars for multiple violations.
​

📌 Carrier Enforcement Penalties

Carriers themselves also enforce rules:

✔ Unregistered or non-compliant SMS traffic may be blocked by carriers and not delivered at all.
​

✔ Carriers can impose fines up to several thousand dollars per violation, especially for repeated non-compliance or abuse.

These penalties are passed through to the sender and can significantly exceed normal messaging costs.

Hope this helps!

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