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Add a Tracking Pixel to Recruit Craft Using Google Tag Manager (GTM)

Connect Google Tag Manager to Recruit Craft to track page views, clicks, and other interactions on your jobs page with a tracking pixel.

Written by Dia Shukla

What this feature does and when to use it?

Connecting Google Tag Manager (GTM) to Recruit Craft lets you add tracking pixels to your Recruit Craft websites without editing site code each time. Once GTM is connected, you can track your jobs page and other online sites, including page views, clicks, and scrolls.

Use this feature when:

  • You want to track page views, clicks, and scrolls on your jobs page.

  • You want to track visits and interactions on your other online sites built with Recruit Craft.

  • You want to manage tracking pixels, analytics codes, and other scripts in one place.

  • You want to use that data to improve your campaigns and understand your audience.
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What is a tracking pixel?


A tracking pixel is a tiny image or code snippet placed on a webpage or email. It can track page visits, clicks, form submissions, and conversions. This data helps you improve your campaigns and understand your audience.


What is Google Tag Manager?


Google Tag Manager is a tool from Google that lets you manage and deploy marketing and analytics tags. With it, you can add tracking pixels, analytics codes, and other scripts in one place, without editing your site code each time.


How to add a tracking pixel to Recruit Craft using GTM


  1. Sign in to your Google Tag Manager account.

  2. Enter the required details, such as your website name and identifiers.

  3. Copy the GTM container ID shown at the top of your GTM dashboard. It starts with GTM-.

4. To track a published project, connect Google Tag Manager (GTM) to that project. Each project has its own GTM configuration.

Go to Recruit Craft. Click on the three dots of a project, select Settings and click on Google Tag Manager.

5. Paste the code into the Google Tag Manager field.

6. Click Save.

Your Recruit Craft website is now connected to GTM, and you can start tracking.

GTM events include a unique Project ID, so you can identify which published project an event came from. To track multiple projects, connect GTM on each project.


Troubleshooting


Problem: I cannot see any tracking data after connecting GTM.

Likely cause: The GTM code was not pasted completely, or Save was not selected. What to check: Open Google Tag Manager in the left panel in Recruit Craft and confirm that the code is in the field.

Resolution: Copy the GTM code again from your GTM dashboard, paste it into the field, and select Save.


FAQs


Do I need to edit my site code to add a tracking pixel?

No. After you connect GTM to Recruit Craft, you manage pixels and other tags in GTM instead of editing your site code each time.


Conclusion

That’s it! Your project is connected to Google Tag Manager and ready for tracking.

If you need further assistance, contact your Account Manager, or use the chat icon at the bottom right of your screen to reach Recruit CRM support.

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